Ecovillage in Tulum
An eco-village is a group of people that live with shared values with a common purpose, sustainability. They live their lives impacting our ecosystem as little as possible.
The client wanted to attract a group of people that were willing to learn and teach others to live a sustainable life by practicing bio construction, building their homes supporting the local communities, utilizing solar panels, permaculture designs, and even going to their own gardens in the 300,000 square meter land.
This project needed an image to represent its values respecting our earth, offering its residents a closer approach to nature in harmony with the animals and the planet in luxury accommodations. Half of the project would be sold as houses and the other half as land to be built with certain restrictions in order to fit with the village Philosophy.
For this project I wanted to represent life, that is why I chose the color green and a variant as main colors, we can associate green with growth, environment, harmony, it is a fresh color also usually associated with money and finances.
To balance it I combined it with a dark and a light gray, this is a timeless color that gives it a conservative and sophisticated vibe.
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